Hey,

I’m Fiona Yufei Han.

I’m a Public Relations & Advertising Master’s student at the University of New South Wales, passionate about helping brands and communities craft meaningful digital narratives.

With a Communication degree from South China Normal University and fluency in English, Mandarin, and Cantonese, I bring a cross-cultural perspective to every story I tell.

I bring stories to life—strategically, creatively, and with heart.

About Me

Beyond the classroom,

I’m passionate about using media to create real-world impact—especially in areas close to my heart like women’s issues, animal welfare, and social equity.

Over the years, I’ve worked across diverse communication roles

from PR agencies and integrated media firms to traditional newsrooms and creative advertising studios. Each experience has shaped the way I understand audience, empathy, and purpose.

In Australia, I’ve been involved in several community initiatives, including volunteering at FoodHub and joining the Pillar Project, where I worked with a team to support South Eastern Community Connect (SECC) through digital and social media strategies.

I truly believe media, when done right, can change how we see each other and the world. It’s not just about communication. It’s about connection, care, and change.

My experience

LOC’IN Integrated Marketing Agency

Integrated Marketing & Business Development · Australia

Contributed to media strategy and client development across finance, entertainment, and AIGC sectors. Focused on pitch coordination, campaign support, and aligning creative execution with business goals.

Burson (Burson-Marsteller, WPP Group)

Public Relations Intern · China

Planned cross-industry brand activations and high-end product launches. Drafted press releases and media kits, managed contact lists, and monitored campaign results to support strategic reporting and client communication.

Mobvista

Advertising Intern · China

Led the planning and rollout of the 2024 New Year campaign. Oversaw project timelines, poster design, promotional copy, and user engagement for a community of over 2,000+ members across digital platforms.

PILLAR × SECC

Project Member · Australia

Joined the Pillar Project to support a local non-profit’s digital growth. Developed social media content, managed Google Ad strategies, and worked with the community team to boost engagement in Sydney’s southeast.

21st Century Business Herald

Journalist & Podcast Producer · China

Reported on financial and social issues through articles and audio storytelling. Launched a podcast series that attracted over 2,000 listeners, and collaborated with design teams to create multimedia news content.